Event-driven marketing is part of a trend that includes:
a. more experiential marketing activities.
b. more use of offline marketing activities.
c. use of B2B marketing techniques in B2C markets.
Question 2Professional quarterback Michael Vick was arrested, convicted, and sent to prison for participating in a dog-fighting ring. When considering him for endorsements, this would be the ____ factor.
a. trouble
b. saturation
c. celebrity and brand matchup
d. credibility
e. Q-score
Question 3Standard test markets are the most expensive, take the most time, and are likely to tip off the competitors compared with other approaches.
a. True
b. False
Indicate whether the statement is true or false
Question 4Corporate advertising is designed to promote a specific brand.
Indicate whether the statement is true or false
Question 5Marketing events include:
a. trade shows.
b. online product launches.
c. both of the above.
Question 6One factor to consider in choosing a celebrity endorser is the number of brands the celebrity is endorsing. This is referred to as the ____ factor.
a. trouble
b. saturation
c. celebrity and brand matchup
d. credibility
e. Q-score
Question 7The time required for an adequate market test is often minimal.
a. True
b. False
Indicate whether the statement is true or false
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