A study of hundreds of C-level executives reveals that a fifth dimension of Big Data may be a. ...

A study of hundreds of C-level executives reveals that a fifth dimension of Big Data may be
a. visibility.
b. variability.
c. value.
d. vision.
e. vigor.

Question 2

One advantage that direct marketing holds over more conventional forms of mass marketing is that it can identify and serve more-specific segments of the population.

Indicate whether the statement is true or false

Question 3

Appeals to ____ needs are the most prevalent form of brand benefit positioning.
a. symbolic
b. value-expressive
c. utilitarian
d. functional
e. experiential

Question 4

Supply chain management is one of the core marketing processes.

Indicate whether the statement is true or false

Question 5

Which of the following does NOT represent the purpose of Big Data or what it is all about?
a. Understanding current business practices better
b. Generating more data inputs
c. Seeking new opportunities to enhance future performance
d. Establishing the processes to yield insightful outcomes
e. All of these are consistent with the value of Big Data.

Question 6

Direct marketing is convenient in that it provides consumers access to a range of products in their homes.

Indicate whether the statement is true or false

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A study of hundreds of C-level executives reveals that a fifth dimension of Big Data may be a. ...

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