The variety dimension of Big Data refers to:
a. The amount of data being collected.
b. The pace of data flow, both in and out of a firm.
c. The different storage device capacities available for storing Big Data.
d. The diversity of types or forms of data.
e. The variety of businesses that utilize Big Data.
Question 2After his success in winning more medals at the London Olympics, Michael Phelps is considered a very credible source for swimwear brands such as Speedo. He is credible because of his
a. attractiveness.
b. likeability.
c. expertise.
d. friendliness.
e. gullibility.
Question 3A firm may possess many strengths; however, those strengths are not really meaningful unless:
a. the firm has the financial resources to take advantage of them.
b. no competing firm possesses the same strengths.
c. the firm's employees understand how to take advantage of them.
d. they are not counteracted by the firm's weaknesses.
e. they are useful in satisfying customers' needs.
Question 4Businesses like banks and airlines have more data than firms in other industries due to the _______ nature of their
businesses.
a. Seasonal
b. Consumer
c. Stagnant
d. Transactional
e. Services
Question 5The Theory of Planned Behavior extends the TORA model by examining consumers'
a. self images.
b. cognitive responses.
c. perceived behavioral control.
d. affective responses.
e. resistance to change.
Question 6Each of the following is a directive for a productive SWOT analysis EXCEPT:
a. stay focused.
b. examine issues from the perspective of other functional areas.
c. search extensively for competitors.
d. separate internal and external issues.
e. collaborate with other functional areas.
Question 7The velocity dimension of Big Data refers to:
a. The amount of data being collected.
b. The pace of data flow, both in and out of a firm.
c. The consistency of the data collection process.
d. The diversity of types or forms of data.
e. The speed at which data is transmitted through the company network.
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