Viral marketing is the process of consumers marketing to consumers using the Internet.
Indicate whether the statement is true or false
Question 2Brands rarely offer a mixture of functional, symbolic, and experiential benefits.
Indicate whether the statement is true or false
Question 3Technology that can integrate location into marketing applications is called:
a. apps.
b. Web 3.0.
c. GPS.
Question 4Which of the following is NOT one of the modules of a typical Decision Support System (DSS)?
a. Customer information
b. General economic and demographic information
c. Employee information
d. Competitor information
e. Industry information
Question 5Cameras.com advertises its products via banner ads on various sites. The company truthfully asserts that its high hit rate indicates its ability to attract consumers to its site.
Indicate whether the statement is true or false
Question 6Consumers' experiential needs represent their desires for products that provide sensory pleasure, variety, and cognitive stimulation.
Indicate whether the statement is true or false
Question 7Sales force.com exemplifies:
a. a cloud computing product that shows the power of connectivity in a network.
b. a proprietary product used by a single user.
c. technology that is used primarily to develop proprietary software.
Question 8One of the most important uses of a Decision Support System (DSS) in marketing is
a. Accounts Receivable Visualization.
b. Enterprise Resource Planning (ERP).
c. Revenue Automation.
d. Marketing Information Systems (MIS).
e. Customer Relationship Management (CRM).
Question 9If a person grants permission to an advertiser to send updates, specials and other incentives via email communication, this is referred to as permission marketing.
Indicate whether the statement is true or false
Question 10An appeal directed to functional needs would include the desire for self-enhancement.
Indicate whether the statement is true or false
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