Strategy-oriented decision problems are aimed squarely at
a. large organizations.
b. tactical situations.
c. complex problems.
d. making decisions.
e. All of these are correct.
Question 2Burger King managers believe that all customers are entitled to be served very high quality food. Therefore, they believe that standardization of offerings leads to higher and more consistent quality levels. Which of the following best describes this behavior?
a. values c. product uses
b. rituals d. preferences
Question 3Systematic decision making requires that message content be dictated primarily by the media vehicle used to reach the target audience.
Indicate whether the statement is true or false
Question 4Discovery-oriented research rarely solves a problem in the sense of providing
a. quantitative data.
b. actionable results.
c. cause and effect.
d. qualitative data.
e. noticeable improvement.
Question 5Singapore has seen dozens of new Burger King restaurants open up in recent years as a result of its rapid economic growth. Which of the following classes of economic development likely best describes Singapore?
a. a G-8 country c. an EU or EC country
b. a less-developed country d. a newly industrialized country
Question 6There is an optimum mixture of expenditures between advertising and promotion that can be determined using computer models.
Indicate whether the statement is true or false
Question 7The main purpose of discovery-oriented marketing research is to
a. decide what to do about a planned change.
b. find out what is happening and why.
c. describe changes in the internal environment.
d. describe changes in the external environment.
e. capture and evaluate the new idea.
Question 8The concept of privacy as it relates to online e-commerce is emerging as a critical concern for advertisers, regulators and consumers. Explain how this problem is currently being addressed.
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