Which of the following is an accurate description of advertising?
a. Advertising plays a pivotal role in world commerce.
b. Advertising is a big part of our language and culture.
c. Advertising reflects the way we think about things and see ourselves.
d. All of these are accurate descriptions of advertising.
Question 2Corporate advertising is intended to create a favorable attitude towards an entire corporation, rather than any specific brands.
Indicate whether the statement is true or false
Question 3Advertising is important to marketers because it is the best way dramatize a brand's values beyond its physical features.
Indicate whether the statement is true or false
Question 4Advertising increases levels of consumer purchase of specific brands, which in turn affects gross domestic product.
Indicate whether the statement is true or false
Question 5Attempting to develop recognition and approval of a brand over time, direct response advertising relies on imagery and message themes that emphasize the benefits and characteristics of a brand.
Indicate whether the statement is true or false
Question 6To be effective, brand differentiation must be based on tangible as well as intangible differences between brands.
Indicate whether the statement is true or false
Question 7The responsibilities of conception, pricing, positioning, and distribution of ideas, goods, or services are referred to as the marketing mix.
Indicate whether the statement is true or false
Question 8Albertson's is a retail chain that sells groceries. It has stores in 31 western, northwestern, mid-western and southern states. It is most likely to use national advertising to reach its target market.
Indicate whether the statement is true or false
Question 9Motorola's worldwide advertising campaign for cell phones is an attempt to provide a common theme and presentation in all markets including consumers in North America, Europe, Asia, Africa, Australia, and South America. This is an example of a global advertising campaign.
Indicate whether the statement is true or false
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