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You wish to learn all you can about the role that advertising plays in the developing self-image of ...

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You wish to learn all you can about the role that advertising plays in the developing self-image of ...

You wish to learn all you can about the role that advertising plays in the developing self-image of adolescent girls. This is likely to be a topic in which rapport between interviewee and interviewer is of great importance. It is also likely to be a topic that will require a great deal of conversation before the "real" issues emerge. Given this situation, would you recommend focus groups or personal interviews as the data collection procedure? Why?

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Advertising Research: Theory and Practice

Edition: 2^nd

Author: Davis

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Diana55 Author

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7 years ago

Thanks once again, you've been extremely helpful this semester

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Ellington

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7 years ago

Hope you're an expert now

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