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birdseye birdseye
wrote...
Posts: 835
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6 years ago
According to the FCB grid, long-copy, informative advertising plays an important role for products in which quadrant?
a. Quadrant 4 - emotional and low importance
b. Quadrant 3 - rational and low importance
c. Quadrant 5 - logical and inexpensive
d. Quadrant 2 - emotional and high importance
e. Quadrant 1 - rational and high importance
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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wrote...
6 years ago
e
birdseye Author
wrote...
5 years ago
Thanks for the quick help
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