Qualifying prospects means to arrange a meeting with prospective customers.
a. True
b. False
Indicate whether the statement is true or false
Question 2One reason that cable advertising is attractive to national advertisers is because cable networks focus on specialized areas of viewing interest. This is called _____.
a. fractionalization
b. focused advertising
c. spot advertising
d. narrowcasting
e. audience tracking
Question 3New-business salespeople must call on new accounts continuously.
a. True
b. False
Indicate whether the statement is true or false
Question 4_____ in television occurs when an independent company, such as Buena Vista Television Advertising Sales and Sony Pictures Television, markets a TV show to as many network-affiliated or cable television stations as possible.
a. Unwired network
b. Syndicated programming
c. Independent programming
d. Roadblocking
e. Wired network
Question 5Pharmaceutical sales representatives are sometimes called detail reps because they explain product details to physicians.
a. True
b. False
Indicate whether the statement is true or false
Question 6When a national television advertiser places ads in select geographic markets, this is termed _____.
a. geographically selected advertising
b. local advertising
c. spot advertising
d. geodemographic advertising
e. network advertising
Question 7The distinguishing characteristic of retail sales is that the customer comes to the salesperson.
a. True
b. False
Indicate whether the statement is true or false
Question 8The cost of network television advertising depends on _____.
a. the time of day when an ad is aired
b. the product being advertised
c. the company purchasing the advertising time
d. royalties for music
e. All of these are correct.
Quick Reply
