Displays that are intended to be used for six months or more are called _____.
a. permanent displays
b. in-store media
c. temporary displays
d. semipermanent displays
e. on-premise signage
Question 2An advantage of radio advertising is short lead times.
a. True
b. False
Indicate whether the statement is true or false
Question 3Which of the following is NOT a category of POP materials as classified by industry officials?
a. permanent displays
b. semipermanent displays
c. temporary displays
d. in-store media
e. on-premise signage
Question 4In terms of target audience CPM, radio advertising is considerably more expensive than other mass media.
a. True
b. False
Indicate whether the statement is true or false
Question 5Which of the following is an advantage specific to digital billboards?
a. low cost
b. nonselectivity
c. frequency of exposure
d. placement
e. the ability to interact with consumers
Question 6Because radio is a form of mass media, radio advertising can't reach prospective customers on a personal and intimate level.
a. True
b. False
Indicate whether the statement is true or false
Question 7The point of purchase is the time and place at which all elements of the sale (_____) come together.
a. advertising, sales promotion, and public relations
b. product, price, and distribution
c. mission, objectives, and strategy
d. manufacturer, retailer, and consumer
e. consumer, money, and product
Question 8Station format is a major consideration in the choice of radio vehicles.
a. True
b. False
Indicate whether the statement is true or false
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