Magazines are a poor source for providing detailed product information.
a. True
b. False
Indicate whether the statement is true or false
Question 2What does one outdoor gross rating point (GRP) mean?
a. reaching 1 percent of the population in a particular market a single time
b. reaching 1 percent of the population 100 percent of the time
c. reaching 10 percent of the population in a particular market a single time
d. reaching 100 percent of the population in a particular market a single time
e. reaching 100 percent of the population in a particular market multiple times
Question 3A strength of magazine advertising is that it provides more geographic options than other media.
a. True
b. False
Indicate whether the statement is true or false
Question 4Outdoor advertising showings and gross rating points are sold in increments of _____.
a. 10
b. 20
c. 25
d. 50
e. 100
Question 5A strength of magazine advertising is its creative ability to get consumers involved in ads.
a. True
b. False
Indicate whether the statement is true or false
Question 6Poster-advertising space has historically been sold in terms of _____, which represent the percentage of the population that is theoretically exposed to an advertiser's billboard message.
a. cost per thousands
b. ratings
c. shares
d. showings
e. opportunities
Question 7Advertisers use the CPM measure to compare different magazine buys.
a. True
b. False
Indicate whether the statement is true or false
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