Which of the following is a source of internal information search?
A) Magazines
B) Experts
C) Experiences
D) Books
E) Friends
Question 2Factors in the external environment have always been out of a marketer's control.
Indicate whether the statement is true or false
Question 3The ability to plan material requirements accurately increases as order-cycle time lengthens.
a. True
b. False
Indicate whether the statement is true or false
Question 4With regard to income level among online shoppers:
a. The highest percentage of shoppers earn between 50,000 and 99,999.
b. The majority earned over 200,000.
c. There is a strong correlation between income and online shopping.
d. The highest percentage had incomes under 50,000.
e. Computer ownership does not seem to affect online buying.
Question 5Wal-Mart's primary focus of international expansion is on which region?
a. Latin America c. Asia
b. Europe d. Africa
Question 6Which of the following is an internal search that involves retrieving information from autobiographical memory in the form of specific images and the effect associated with them?
A) Recall through retailer search
B) Recall through experiential search
C) Recall of experiences
D) Recall of inhibitions
E) Recall through independent search
Question 7An fMRI is used to predict customers' responses to different marketing techniques.
Indicate whether the statement is true or false
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