Music has been shown to be effective _____.
a. more often when a fast-pace is used, rather than a slow-pace
b. in influencing product preferences
c. in establishing trust
d. more often when a slow-pace is used, rather than a fast-pace
e. in influencing actual sales
Question 2The four features of the VIEW model that can be used to evaluate a particular package are _____.
a. visibility, innovation, emotional appeal, and warehousing
b. visibility, information, emotional appeal, and workability
c. visibility, information, effectiveness, and workability
d. visibility, information, emotional appeal, and warehousing
e. visibility, innovation, effectiveness, and workability
Question 3_____ involves presenting people with single words or images at a speed that is below the conscious threshold.
a. Focused attention
b. Imagery
c. Peripheral cues
d. Subliminal priming
e. Novelty
Question 4Foil packaging conveys _____.
a. nutrition
b. nature
c. high quality
d. research
e. unique
Question 5The major reason why embedding in advertising has little effect is because _____.
a. the majority of consumers pay close attention to advertising
b. it must be for a sex-related product to gain attention
c. the images have to be concealed to preclude detection by consumers
d. the technical problems involved in production are too great
e. it can easily be copied by competitors
Question 6Jack is developing a package that should convey lightness and cleanliness. It would be best to use a _____ package.
a. metal
b. plastic
c. paper
d. velvet
e. foil
Question 7Assume that a magazine advertisement contains the word SEX airbrushed at various points in the advertisement. This graphic is visible, but cleverly hidden. This is an application of _____.
a. subliminal seduction
b. embedding
c. sensationalism
d. trick photography
e. Freudian messaging
Question 8Jerome is developing a package that should have environmental workability. His best choice is
a. metal
b. plastic
c. paper
d. foam
e. foil
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