Which of the following is true regarding the source attribute of credibility?
a. Credibility and attractiveness are basically different labels for the same concept.
b. A credible source influences receivers' attitudes through a process of identification.
c. There are two important properties of endorser credibilityexpertise and attractiveness.
d. There are two important properties of endorser credibilityexpertise and trustworthiness.
e. There are three important subcomponents of credibilityattractiveness, respect, and similarity.
Question 2Because of billboards' high frequency, tobacco advertisers are the heaviest users of outdoor advertising in the United States.
a. True
b. False
Indicate whether the statement is true or false
Question 3When an information source, such as an endorser, is perceived as credible, audience attitudes are changed through a psychological process called _____.
a. TEARS
b. externalization
c. internalization
d. identification
e. affect referral
Question 4A major strength of billboard advertising is its broad reach and high frequency levels.
a. True
b. False
Indicate whether the statement is true or false
Question 5When the receiver accepts the endorser's position on an issue as his or her own, _____ has occurred.
a. identification
b. externalization
c. internalization
d. normalization
e. compensation
Question 6GRPs of 25 and 50 are the two levels purchased most frequently for outdoor advertising.
a. True
b. False
Indicate whether the statement is true or false
Question 7Extensive research has demonstrated that the three basic attributes contributing to an endorser's effectiveness are _____.
a. intelligence, credibility, and attractiveness
b. attractiveness, intelligence, and power
c. attractiveness, credibility, and power
d. personality, intelligence, and attractiveness
e. personality, attractiveness, and power
Question 8Outdoor GRPs are based on the daily duplicated audience as a percentage of the total potential market.
a. True
b. False
Indicate whether the statement is true or false
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