Stimuli that cannot be perceived by the conscious senses (i.e., subliminal) cannot have any effect. ...

Stimuli that cannot be perceived by the conscious senses (i.e., subliminal) cannot have any effect.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Blue suggests coolness and refreshment.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 3

The use of sexual content in advertisements to evoke emotional responses such as arousal has been shown to detract from the ad's persuasive impact.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 4

Yellow is a good attention getter.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 5

Sexual content will enhance positive reactions only if it is appropriate to the advertised subject matter.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 6

Orange is often considered active, stimulating, energetic and vital.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 7

Appeals to guilt in advertisements have been found to be ineffective even if advertisements containing guilt appeals are perceived as credible.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 8

The notion underlying good packaging is gestalt, which means that people react to the unified whole, not to the individual parts.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 9

The theory of psychological reactance helps explain why many types of fear appeals in advertising work.
 a. True
  b. False
 Indicate whether the statement is true or false