The only effective way for marketers to handle a commercial rumor is to ignore it. (True or false?)

The only effective way for marketers to handle a commercial rumor is to ignore it.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Laddering involves short, one-on-one interviews that typically last between 5 to 10 minutes.
a. True
b. False
Indicate whether the statement is true or false

Question 3

A person who is an opinion leader in one consumption area will probably also be generally influential on other, unrelated, areas.
a. True
b. False
Indicate whether the statement is true or false

Question 4

Laddering is a marketing research technique that has been developed to identify links between attributes, consequences, and values.
a. True
b. False
Indicate whether the statement is true or false

Question 5

Commercial rumors are widely circulated but unverified propositions about a product, brand, company, store, or other commercial target.
a. True
b. False
Indicate whether the statement is true or false

Question 6

According to the MECCAS model, the value orientation represents the product value level on which the advertising style focuses and can be thought of as the driving force behind the advertising execution.
a. True
b. False
Indicate whether the statement is true or false

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The only effective way for marketers to handle a commercial rumor is to ignore it. (True or false?)

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