To distinguish advertising, which typically is conveyed via print, TV, radio, the Internet, etc., from person-to-person forms of communication, including personal selling and word of mouth, the term _____ communication is used.
a. mediated
b. paid-for
c. commercial
d. technological
e. focused
Question 2Proofs of purchase cannot be required as a condition for entry in a contest or sweepstake.
a. True
b. False
Indicate whether the statement is true or false
Question 3_____ is a paid, mediated form of communication from an identifiable source, designed to persuade the receiver to take some action, now or in the future.
a. Public relations
b. Advertising
c. Communications
d. Marketing
e. Marcom
Question 4Retailers can't commit rebate fraud because a rebate occurs between manufacturers and consumers.
a. True
b. False
Indicate whether the statement is true or false
Question 5Critics of the advertising = information view contend that a number of factors other than advertising also account for brand loyalty and prince insensitivity.
a. True
b. False
Indicate whether the statement is true or false
Question 6One drawback for manufacturers offering rebates is that many consumers never bother to redeem them.
a. True
b. False
Indicate whether the statement is true or false
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