In-store is the least used form of sampling.
a. True
b. False
Indicate whether the statement is true or false
Question 2The first step of the objective-and-task method is to establish specific marketing objectives that need to be accomplished, such as sales volume, market share, and profit contribution.
a. True
b. False
Indicate whether the statement is true or false
Question 3The vast majority of manufacturers use sampling as part of their marcom programs for purposes of generating trial or retrial and leveraging trade support.
a. True
b. False
Indicate whether the statement is true or false
Question 4The percentage of sales method is the advertising budgeting procedure considered to be the most logical.
a. True
b. False
Indicate whether the statement is true or false
Question 5Sampling is effective because it provides consumers with an opportunity to personally experience a new brand.
a. True
b. False
Indicate whether the statement is true or false
Question 6The highest percentage of sales devoted to advertising is paid by companies in the automotive industry such as Ford and Toyota.
a. True
b. False
Indicate whether the statement is true or false
Question 7Social (group) coupons are a type of promotion that offers immediate consumer reward and encourages repeat purchases.
a. True
b. False
Indicate whether the statement is true or false
Question 8The advertising-to-sales response function is the amount of sales revenue generated at each level of advertising expenditure.
a. True
b. False
Indicate whether the statement is true or false
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