Based on the attitude formation equation, , the n term refers to _____.
a. normative influence
b. normative beliefs
c. the number of normative beliefs
d. the number of outcomes or attributes considered
e. the number of brands considered
Question 2Because no off-invoice allowances are offered when a manufacturer uses everyday low pricing, EDLP(M), retailers _____.
a. make profits from selling merchandise, rather than from buying it.
b. retain the power in the channel
c. have incentives to engage in forward buying
d. have incentives to engage in diverting
e. demand higher slotting allowances
Question 3Based on the attitude formation equation, , the ei term refers to an _____.
a. elaboration toward outcome i
b. estimation of outcome i
c. evaluation of outcome i
d. enduring attitude change
e. evaluation of brand i
Question 4_____ is a form of pricing whereby a manufacturer charges the same price for a particular brand day in and day out.
a. EDLP(R)
b. EDLP(M)
c. Pay-for performance
d. Bridge pricing
e. Steady pricing
Question 5Based on the attitude formation equation, , the bij term refers to a _____.
a. belief regarding outcome i
b. behavior regarding outcome i
c. behavioral intention
d. behavior regarding outcome j
e. belief regarding outcome j
Question 6Which of the following is an effort by manufacturers to rectify trade allowance problems?
a. efficient consumer response (ECR)
b. category management
c. every day low pricing (EDLP(M))
d. account-specific marketing
e. All of these are correct.
Question 7Suppose Gina, who has always purchased Johnson & Johnson Baby Shampoo in the past, decides to switch to Paul Mitchell shampoo and conditioner (a line sold only in hair salons). Her switch occurs because she has been convinced that gentleness is not as important as she previously thought. In attitude-change-strategy terms, what has happened?
a. A new attribute has been added to Gina's cognitive structure.
b. An attribute has been removed.
c. An existing evaluation has been changed.
d. A belief has been changed.
e. A new outcome has been added.
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