Product design, color, and size are all examples of _____.

Product design, color, and size are all examples of _____.
 a. non-product-related attributes
  b. product benefits
  c. basic consumer needs
  d. product-related attributes
  e. product imagery

Question 2

Pretesting with copy tests would be conducted at what stage of ad message research?
 a. copy development stage
  b. final production stage
  c. rough stage
  d. after the ad has been run
  e. prefinished stage

Question 3

An ad for Hanes brand of underwear says, Wait 'til we get our Hanes on you The brand is positioned as being comfortable for the wearer, and the ad really stressed how comfortable the brand feels against your skin. This brand's positioning is best described as appealing to consumers' _____ needs.
 a. functional
  b. rational
  c. emotional
  d. symbolic
  e. experiential

Question 4

Posttesting with tracking studies would be conducted at what stage of ad message research?
 a. copy development stage
  b. rough stage
  c. final production stage
  d. prefinished stage
  e. after the ad has been run

Question 5

An advertiser that positions a bicycle in terms of it's unique ability to go off-road and handle rough terrain is making use of ______.
 a. usage imagery
  b. user imagery
  c. functional imagery
  d. symbolic imagery
  e. experiential imagery

Question 6

Liveamatics are the closest to a finished commercial, but they do not fully represent the actual settings or talent that will be used in the actual commercial.
 a. True
  b. False
 Indicate whether the statement is true or false