Non-Hispanic whites' share of the U.S. population is _____.

Non-Hispanic whites' share of the U.S. population is _____.
 a. projected to remain steady until 2050
  b. expected to increase to 63.7 percent by 2050
  c. expected to double by 2050
  d. projected to decline to 50 percent by 2050
  e. projected to increase to 50 percent by 2050

Question 2

A basic assumption of the Starch procedure is that respondents in fact do remember whether they saw a particular ad in a specific magazine issue.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 3

______ make up the smallest group of seniors age 55 and older.
 a. Healthy Hermits
  b. Healthy Indulgers
  c. Happy Campers
  d. Frail Recluses
  e. Ailing Outgoers

Question 4

An advertisement that achieves a Starch score of 70 indicates it scored 70 percent above comparable ads.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 5

Which of the following is NOT one of the classification categories of seniors age 55 and older?
 a. Healthy Hermit
  b. Ailing Outgoer
  c. Frail Recluse
  d. Healthy Indulger
  e. Unhealthy Outsider

Question 6

The read most classification of the GfK MRI's Starch Ad Readership Studies is the percentage of people interviewed who read 80 percent or more of the written material in the advertisement.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 7

Non-Hispanic African Americans constituted approximately what percent of the U.S. population in 2014?
 a. 8
  b. 12
  c. 16
  d. 32
  e. 45