Associations about locations and structures such as Ellis Island and the Lincoln Memorial are passed ...

Associations about locations and structures such as Ellis Island and the Lincoln Memorial are passed on through _____.
 a. marcom
  b. the media
  c. socialization
  d. brand awareness
  e. active synthesis

Question 2

_____ are ads that appear between two content Web pages.
 a. Cookies
  b. Banner ads
  c. Pop-ups
  d. Interstitials
  e. Superstitials

Question 3

Brand associations can be shaped and equity enhanced through marketing communications that associate the brand with people, places, and things that are available to consumers. This approach is known as the _____.
 a. speak-for-itself approach
  b. message-driven approach
  c. leveraging approach
  d. culturally constituted approach
  e. meaning transfer approach

Question 4

John was going to his favorite sports website when an ad for home equity loans appeared in a separate window that materialized on the screen seemingly out of nowhere. He wasn't interested, so he closed the window. What type of online ad is this?
 a. website
  b. banner ad
  c. interstitial
  d. superstitial
  e. pop-up

Question 5

In which approach to enhancing brand equity do marcom practitioners attempt to build advantageous associations through creative, attention getting, and believable messages?
 a. speak-for-itself approach
  b. message-driven approach
  c. leveraging approach
  d. shotgun approach
  e. cast-a-wide-net approach

Question 6

_____ are ads that appear in a separate window that materializes on the screen seemingly out of nowhere while a selected Web page is loading.
 a. Cookies
  b. Banner ads
  c. Pop-ups
  d. Interstitials
  e. Superstitials