Organizations traditionally have handled advertising, sales promotions, mobile advertising, social ...

Organizations traditionally have handled advertising, sales promotions, mobile advertising, social media, and other communication tools as virtually separate practices and organizational units rather than having generalized knowledge and experience across all tools.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Central to the definition of marketing communications is the notion that all marketing mix variables, and not just promotion alone, can communicate with customers.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 3

Unlike advertising, publicity is not paid for by the company.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 4

Examples of paid media include mobile sites and blogs.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 5

The use of marketing communications is not appropriate for nonprofit organizations.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 6

Marketing communications objectives usually are accomplished sequentially.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 7

The promotional mix is the collection of specific elements of a brand's 4Psproduct, place (distribution), price, and promotionand usually aimed at a target market.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 8

Business-to-business companies are more likely than business-to-consumer companies to practice integrated marketing communications.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 9

All firms employ marketing communications to one degree or another.
 a. True
  b. False
 Indicate whether the statement is true or false