Marketers have more difficulty adjusting their prices than they do any other marketing mix variable. ...

Marketers have more difficulty adjusting their prices than they do any other marketing mix variable.
 
 Indicate whether the statement is true or false

Question 2

Arm & Hammer would probably not want to use multiple packaging for its baking soda because
 A) the product is used infrequently.
  B) storage would be more difficult.
  C) shelf space could not be maximized.
  D) shipping costs would increase.
  E) the product has a short shelf life.

Question 3

The purpose of the pricing concept is to quantify and express the value of items in a market exchange.
 
 Indicate whether the statement is true or false

Question 4

When Starbucks introduced their instant coffee brand, Via, the company only sold it in packages of three single-cup units. Starbucks' primary objective for selling Via in three-unit packages rather than single-unit packages was most likely
 A) to encourage the consumer to try the product several times.
  B) to encourage a higher consumption of all Starbucks products.
  C) to sell more because of infrequent coffee purchases.
  D) to reduce costs in the distribution and handling of the Via products.
  E) to engage in environmentally responsible behavior.

Question 5

Price should be defined in terms of money only.
 
 Indicate whether the statement is true or false

Question 6

Which one of the following is not a benefit of multiple packaging?
 A) Facilitates special price offers
  B) Increases demand
  C) Increases consumer acceptance of the product
  D) Makes handling or storage easier
  E) Conveys an overall image of the firm

Question 7

Barter is the oldest form of exchange.
 
 Indicate whether the statement is true or false

Question 8

Twin-packs and six-packs are examples of
 A) family packaging.
  B) group packaging.
  C) package bundling.
  D) family branding.
  E) multiple packaging.