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elpkiosk elpkiosk
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6 years ago
Those in favor of socially responsible marketing call on marketers to adopt the societal marketing concept, which requires marketers to ________.
A) minimize production costs in order to offer the product at the lowest price possible
B) lobby for government regulation of their industries
C) track customer preferences via the Internet to improve customer research databases
D) fulfill the needs of the target audience in ways that improve society as a whole, while fulfilling the objectives of the organization
E) aggressively market all products to all segments of society
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Consumer Behavior

Consumer Behavior


Edition: 11th
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saltiesaltie
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