___________ is an advertisement promoting a product and identifying the names of participating ...

___________ is an advertisement promoting a product and identifying the names of participating retailers that sell the product.
 
 A) A cooperative advertisement
  B) Push money
  C) A dealer loader
  D) Premium money
  E) A dealer listing

Question 2

While Alec's grandfather still prefers using a land line, he just bought his first cell phone. Alec's grandfather is most likely oriented toward the past and is a member of the ____ group.
 A) non-adopters
  B) laggards
  C) innovators
  D) late adopters
  E) late majority

Question 3

_____________ is a sum of money that a producer gives to a reseller for each unit the reseller buys after an initial promotional deal is over.
 
 A) Scan-back allowance
  B) Merchandise allowance
  C) Buying allowance
  D) Buy-back allowance
  E) Push money

Question 4

Depending on the length of time it takes them to adopt a new product, people can be divided into five major adopter categories: early adopters, early majority, late majority, laggards, and
 A) late adopters.
  B) non-adopters.
  C) innovators.
  D) middle adopters.
  E) middle majority.

Question 5

Which of the following statements is true about rebates?
 
 A) Customers generally do not view the rebate process as complicated.
  B) Mail-in rebates are most effective in situations where consumers require a reason to purchase an item.
  C) Products associated with rebates are typically strong sellers.
  D) Rebates do not degrade a product's image or desirability.
  E) Marketers use rebates as a substitute for coupons.

Question 6

When an individual considers whether a product will meet certain criteria that are critical for meeting his or her needs, in what stage of the product adoption process is this individual?
 A) Interest
  B) Awareness
  C) Evaluation
  D) Trial
  E) Adoption

Question 7

Which of the following is a reason why the use of sales promotion has increased dramatically?
 
 A) Customers are more responsive to advertising.
  B) Brand loyalty is increasing.
  C) Retailers are demanding greater promotional efforts from manufacturers to boost profits.
  D) Retailers are placing a stronger emphasis on long-term results versus short-term results.
  E) Customers are less responsive to personal selling.

Question 8

An individual knows that a product exists, but has little information regarding the product and does not seek additional information. In what stage of the product adoption process is that person?
 A) Trial
  B) Adoption
  C) Interest
  D) Awareness
  E) Evaluation

Question 9

Which of the following statements is true about sales promotion?
 A) It can increase sales by providing extra purchasing incentives.
  B) It encompasses personal selling.
  C) Sales promotion has increased dramatically, primarily at the expense of personal selling.
  D) Product characteristics are not relevant when deciding on sales promotions.
  E) It encompasses public relations.