Procter & Gamble makes at least eight different laundry detergents. This is most relevant to the issue of
A) width of product mix.
B) product mix consistency.
C) depth of product mix.
D) a market mix.
E) a promotion mix.
Question 2Some support personnel, such as trade salespeople, may perform order-taking functions in addition to support functions.
Indicate whether the statement is true or false
Question 3A product mix is best described as
A) all products offered by a firm.
B) product, distribution, promotion, and price.
C) many products sold by one firm.
D) all products of a particular type.
E) a group of closely related products that are considered a unit because of market, technical, or end-use considerations.
Question 4The missionary salesperson's primary purpose is to sell to the producer's customers.
Indicate whether the statement is true or false
Question 5A product line is defined as
A) products that can be designated as a unique offering among the organization's products.
B) products that an organization makes available to consumers.
C) a group of closely related products that are considered a unit because of marketing, technical, or end-use considerations.
D) a specific group of products that are offered to the market.
E) products that are sold by the same firm or a division of a firm.
Question 6Locating prospects, educating customers, and building goodwill are functions performed by support personnel.
Indicate whether the statement is true or false
Question 7Sara Lee Corporation manufactures desserts, breads, pantyhose, meats, and a variety of other products. These products make up Sara Lee's product
A) line.
B) item.
C) mix.
D) width.
E) depth.
Question 8Current customers are sources of leads for finding prospective customers.
Indicate whether the statement is true or false
Question 9A product item is best described as a
A) component of a marketing mix.
B) particular brand.
C) specific characteristic of a product.
D) specific version of a product.
E) unit of measure for the product.
Question 10The two types of selling activities under the sales structure are current-customer sales and new-business sales.
Indicate whether the statement is true or false
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