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Sitki Sitki
wrote...
Posts: 1536
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6 years ago
When Proctor & Gamble adds new laundry detergents to reach different market segments, the company has created flanker brands.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 44 times
2 Replies

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Replies
wrote...
6 years ago
TRUE
Sitki Author
wrote...
5 years ago
Yup, correct Slight Smile
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