A dealer loader is: (Multiple Choice)

A dealer loader is
 A) additional compensation to salespeople from the manufacturer to promote a line of goods.
  B) an agreement in which a producer offers free merchandise to a retailer.
  C) an advertisement that promotes a product and identifies retailers who sell the product.
  D) a gift to a retailer who purchases a specified quantity of merchandise.
  E) a temporary price reduction to resellers for purchasing a certain quantity of merchandise.

Question 2

Products for which buyers are willing to spend much time comparing stores and brands for differences in prices, product features, and services are called ____ products.
 A) shopping
  B) specialty
  C) service
  D) convenience
  E) unsought

Question 3

Kayla is the owner of a group of women's clothing stores located throughout the Midwestern United States. Recently, she made a large purchase from a leading clothing manufacturer, and was given ____, which is a gift to a retailer who purchases a specified quantity of merchandise.
 A) a dealer loader
  B) a premium
  C) push money
  D) a merchandise allowance
  E) a buy-back allowance

Question 4

Which of the following statements does not apply to convenience goods?
 A) Consumers are brand loyal to convenience products and are not likely to substitute other brands.
  B) Convenience products require minimal shopping effort.
  C) Marketing of convenience products requires intensive exposure of these goods in as many stores as possible.
  D) Consumers tend to feel that the most desirable retail facility for convenience products is the closest one.
  E) Colas, gasoline, and bread are good examples of convenience goods.

Question 5

A television advertisement for Miracle-Gro lawn fertilizer indicates that the product is available at Kmart and Walmart. This form of sales promotion is called a(n)
 A) cooperative advertising.
  B) dealer listing.
  C) push money.
  D) dealer loader.
  E) advertising allowance.

Question 6

Convenience products are
 A) relatively inexpensive, frequently purchased items for which buyers exert only minimal purchasing effort.
  B) frequently purchased items for which buyers are willing to exert considerable effort.
  C) frequently purchased items that are found in certain retail outlets.
  D) items that are expensive but are easy to purchase.
  E) items that require some purchase planning and for which the buyer often will not accept substitutes.

Question 7

When Levi's agrees to pay JCPenney for providing television advertising and Sunday newspaper sales fliers emphasizing Levi's jeans, Levi's is offering
 A) premium money.
  B) cooperative advertising.
  C) a dealer loader.
  D) a buying allowance.
  E) a merchandise allowance.

Question 8

Dannon Yogurt represents what type of product for most consumers?
 A) Convenience
  B) Business
  C) Shopping
  D) Specialty
  E) Durable

Question 9

When a manufacturer rewards retailers based on the number of pieces moved through their scanners, this sales promotion method is known as a
 A) merchandise allowance.
  B) count-and-recount allowance.
  C) buy-back allowance.
  D) scan-back allowance.
  E) scan-count allowance.