Which of the following regulatory bodies is responsible for enacting legislation that regulates the information companies can gather online from consumers and about consumers?
A) U.S. Department of Justice
B) Department of Homeland Security
C) FDA
D) U.S. Department of Commerce
E) Federal Trade Commission
Question 2The Internet has radically changed the way traditional marketing used the marketing mix to attract and retain customers. Now e-marketing strategies require the marketer to reexamine the characteristics of the four components of the marketing mix. With respect to e-marketing, which of the following statements about the four components of the marketing mix is true?
A) The Internet is not a new distribution channel.
B) Price is the least flexible component of the marketing mix.
C) Distribution is the best application for digital media.
D) Digital media marketing only facilitates price competition.
E) Most traditional promotions can be enhanced by using digital media.
Question 3The purpose of the ____ stage in personal selling is to determine customers' problems and questions about using the product.
A) prospecting
B) approach
C) overcoming-objections
D) follow-up
E) closing
Question 4A salesperson should try to close the sale
A) at the end of the sales presentation.
B) during the preapproach.
C) about halfway through the sales presentation.
D) after overcoming the biggest objection.
E) several times during the sales presentation.
Question 5Internet sites that allow users to share photos, videos, and podcasts are called which of the following?
A) Video-sharing sites
B) Photo-sharing sites
C) Virtual sites
D) Media-sharing sites
E) Wikis
Question 6During his presentation to Mrs. French about a high-end gourmet oven, Brian asks, Would you prefer black or stainless steel? This is an example of a
A) referral.
B) recommendation.
C) follow up.
D) trial close.
E) closing argument.
Question 7The birth of the Internet unleashed a smorgasbord of new digital marketing opportunities for the modern-day marketer. Marketers are now only limited by their ability to grasp and utilize all the tools and techniques of digital marketing. On the other hand, consumers now demand more information faster than before. This challenge is complicated by the fact that different consumers use social media in different ways. According to the Social Technographics Profile, _____________ are those consumers who develop their own social media outlets, whereas______________ are consumers who gather and organize social media content generated by others.
A) collectors; conversationalists
B) creators; collectors
C) originators; organizers
D) developers; gatherers
E) collectors; critics
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