From a cultural perspective, countries that are members of the European Union tend to act as a single entity.
Indicate whether the statement is true or false
Question 2If researchers at Merck Pharmaceuticals develop a cure for prostate cancer, the best way to announce this to the public and get wide media coverage would be through a
A) captioned paragraph.
B) press release.
C) feature article.
D) sponsorship.
E) press conference.
Question 3The General Agreement on Tariffs and Trade was initially implemented to do which of the following?
A) Promote free trade among members by eliminating trade barriers and educating individuals, companies, and governments about trade rules across the world
B) Provide loans to countries to build up their infrastructure and increase economic opportunities
C) Merge the United States, Canada, and Mexico into a single market
D) Reduce worldwide tariffs and increase international trade
E) Prevent the dumping of products into developing countries
Question 4If a company calls a meeting to announce a major news event, this is known as a
A) media call.
B) press conference.
C) news release.
D) press release.
E) public service announcement.
Question 5Thailand wants to increase its trade and economic integration with Cambodia. Which trading alliance will be the most useful in achieving this goal?
A) APEC
B) WTO
C) ASEAN
D) GATT
E) MERCOSUR
Question 6A single page of typewritten copy that has 300 words or less and describes a company event or product is called a
A) press story.
B) feature article.
C) captioned paragraph.
D) news release.
E) publicity bulletin.
Question 7Counterfeit luxury goods are a major problem in some Asian countries. Women that purchase counterfeit bags feel a thrill when they are able to fool others into believing they own a luxury brand. However, the major reason for the deception is that people in those cultures place high value on luxury brands. By showing off the brand, these women are demonstrating that they can afford the best. The emphasis and value placed on status is an example of a(n) _________________.
A) economic force
B) sociocultural force
C) political, legal, and regulatory force
D) competitive force
E) social responsibility force
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