The cost per thousand (CPM) indicator shows
A) the cost to expose 1,000 people to a television commercial.
B) the cost to expose 1,000 people to a one-page magazine advertisement.
C) the return on investment marketers get for their advertising dollar.
D) the cost to expose a million people to any type of advertisement.
E) how one media source compares to a different source for reaching target markets.
Question 2While NAFTA eliminates many tariffs immediately, the tariffs on more sensitive goods, such as glassware, footwear, and some fruits and vegetables, were phased out over a 15-year period.
Indicate whether the statement is true or false
Question 3Domino's is looking into magazine advertising for its pizza. The company wants to reach as many people as possible, but due to budget constraints Domino's must reach consumers as efficiently as possible. What can Domino's use to evaluate various magazines?
A) A cost comparison indicator
B) The total circulation of the magazines
C) A list of the costs of a one-page ad in various magazines
D) The advertising appropriations for each magazine
E) An index of advertisement exposure
Question 4NAFTA simplifies country-of-origin rules, hindering Japan's use of Mexico as a staging ground for further penetration into U.S. markets.
Indicate whether the statement is true or false
Question 5A tool that allows an advertiser to compare the costs of several media vehicles within a specific medium relative to the number of persons reached by each vehicle is called a(n)
A) cost comparison indicator.
B) media comparison selector.
C) unit-price selector.
D) cost/person index.
E) vehicle/price indicator.
Question 6NAFTA eventually eliminates all tariffs on goods produced and traded between the United States, Mexico, and Brazil.
Indicate whether the statement is true or false
Question 7Which of the following statements applies to media planning?
A) Characteristics of the product are the most important consideration in selecting the media for a campaign.
B) The message content affects the types of media used for an advertising campaign.
C) The location of the advertising target is irrelevant in media planning.
D) Total media dollars spent on advertising have decreased over the last 30 years.
E) Regardless of the message to be conveyed, newspapers are one medium that is appropriate for almost any circumstances.
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