Cultural relativism is the unconscious reference to one's own cultural values, experiences, and knowledge when traveling in other countries.
Indicate whether the statement is true or false
Question 2The maker of Huggies diapers is developing a media plan that involves trying to expose its target audience to its new advertisement about ten times. This is advertising
A) reach.
B) repetition.
C) frequency.
D) targeting.
E) exposure.
Question 3When products are introduced from one nation into another, acceptance is more likely if the two cultures are different.
Indicate whether the statement is true or false
Question 4The percentage of consumers in the target audience actually exposed to a particular advertisement in a stated period of time is the definition of
A) frequency.
B) exposure.
C) reach.
D) targeting.
E) push.
Question 5Cultural differences do not affect marketing negotiations and decision-making behavior.
Indicate whether the statement is true or false
Question 6A list of the exact magazines, newspapers, and television stations in which an advertisement will appear, along with the dates and times, is a(n)
A) advertising plan.
B) media plan.
C) advertising message.
D) advertising appropriation.
E) media platform.
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