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seaweed seaweed
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7 years ago
Reference to one's own cultural values or self-reference criterion (SRC) can create a cultural myopia. It can consciously or unconsciously create considerable problems for marketing professionals. Using Walt Disney's decision to build a theme park in France, address the problem, following a systematic framework.
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Global Marketing

Global Marketing


Edition: 7th
Authors:
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ko-evolveko-evolve
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seaweed Author
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7 years ago
Thinking Face This one had me stumped!

Thank you
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