In relation to international marketing, which of the following best describes direct ownership?
A) A company owns its own manufacturing facilities.
B) A company forms an alliance with a similar company in a foreign country.
C) Foreign companies contract with manufacturers in other countries.
D) A company owns subsidiaries or facilities in foreign countries.
E) Two companies from different nations have interests in each other's facilities.
Question 2When Volvo's advertising campaign mentions the Volvo CX60 has the highest safety rating of any European sedan, it is using _______ advertising.
A) reminder
B) reinforcement
C) competitive
D) defensive
E) institutional
Question 3Once a company makes a long-term commitment to a foreign market that has a promising political and economic environment, which of the following options then emerges as a possibility?
A) Exporting
B) Joint venture
C) Limited exporting
D) Direct ownership
E) Licensing
Question 4Which of the following lists forms of competitive advertising?
A) Pioneer, comparative, reminder
B) Reminder, repetitive, reinforcement
C) Comparative, reminder, reinforcement
D) Institutional, product, comparative
E) Product, pioneer, reminder
Question 5The Ford Motor Company has entered into an alliance with Yves Saint Laurent, a maker of clothing and one of the most successful fashion houses in the world. Yves Saint Laurent is headquartered in France. Ford will use Yves Saint Laurent designs and color traditions in its production of luxury models of the company's Expedition SUV and Lincoln vehicles. The Yves Saint Laurent elements will appear in the interior and body paint color. This alliance would most likely be classified as
A) a strategic alliance.
B) a joint venture.
C) a global direct ownership.
D) a multinational enterprise.
E) contract manufacturing.
Question 6The Got milk? print campaign is advertising that stimulates demand for a ____, known as ____ advertising.
A) product category; pioneer
B) product brand; competitive
C) product category; institutional
D) brand category; pioneer
E) product; comparative
Question 7What is the primary distinction between a joint venture and a strategic alliance in international marketing?
A) Strategic alliances are only formed between companies from well-developed countries whereas joint ventures are between companies from economically-diverse countries.
B) A joint venture involves only two companies whereas a strategic alliance is formed between three or more companies.
C) A joint venture is defined in scope, while a strategic alliance is typically represented by an agreement to work together.
D) A joint venture is formed between companies with dissimilar product offerings while a strategic alliance is formed between companies with similar product offerings.
E) A joint venture is simply a financial investment in a foreign firm while a strategic alliance involves more than just financial support.
Question 8The two major types of product advertising are
A) institutional and advocacy.
B) pioneer and competitive.
C) competitive and comparative.
D) advocacy and competitive.
E) informative and comparative.
Question 9Toshiba Electronics is very interested in taking advantage of business opportunities in India but does not have access to India's market. Toshiba has the patent on a low-cost, quality computer system that could assist small businesses in India. Sony Computer, Toshiba's competitor, is experienced in India's small business market but does not have a computer comparable to Toshiba's. If Toshiba and Sony work together to utilize these strengths to seize this opportunity in India, what type of business structure would they likely use?
A) Trading company
B) Strategic alliance
C) Licensing
D) Direct ownership
E) Exporting
Question 10Tropicana orange juice has a television commercial where a young boy is drinking orange juice at dinner. He remarks that he likes the great taste of Tropicana anytime. The element of the commercial that focuses on drinking orange juice at dinner would be best classified as ________, while the focus on the great taste of Tropicana would be best classified as
A) comparative advertising; native advertising
B) pioneer advertising; competitive advertising
C) institutional advertising; stimulating primary demand
D) product advertising; institutional
E) comparative advertising; competitive advertising
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