You work for a company that is marketing a new line of bathing suits. These bathing suits have a ...

You work for a company that is marketing a new line of bathing suits. These bathing suits have a unique style that differs from other bathing suits, and you want to spread awareness among consumers and spark their interest. The bathing suit will be sold in stores nationwide. Probably the best promotion mix elements to use in your integrated marketing communications strategy are
 A) personal selling and sales promotion.
  B) advertising and personal selling.
  C) advertising and sales promotion.
  D) public relations and sales promotion.
  E) personal selling and public relations.

Question 2

The Southern Common Market (MERCOSUR) includes
 A) countries from southern Africa.
  B) both India and Indonesia.
  C) Australia and New Zealand.
  D) countries in South America.
  E) southern China and India.

Question 3

For some years now, enterprising individuals have gotten their own ideas, forums, and entertainment programs out in front of the public with no help from big tech firms, media conglomerates, or ad agencies. They simply posted their creations on the Internet. It began with blogs, moved to podcasts, expanded to social networks, moved on to YouTube videos, and transferred to Twitter. And it just keeps going. Audience members can download these technological tidbitstext, visual, and audio formatsto their laptops as well as to cell phones, Blackberries, iPods, iPads, and every other mobile gadget that hits the market. Eventually, public relations companies started getting into the act. The makers of a well-known Tennessee whiskey release a very funny three-minute video on their website. It gradually gets noticed and downloaded and emailed to friends and family by loyal consumers, and then by people who just want to share a funny video. With very little effort, the word gets out and people are talking about this old-fashioned brand in a new way. The company is benefiting from the success of
 a. corporate image marketing.
  b. lobbying.
  c. green marketing.
  d. viral marketing.

Question 4

In New Mexico rainstorms often occur in the summer season (also known as monsoon season). Outside of summer, it is not uncommon to find umbrellas at reduced prices. Stores likely reduce these prices to
 A) encourage product trial.
  B) stimulate demand.
  C) give customers a good deal.
  D) reduce sales fluctuations.
  E) retain loyal customers.

Question 5

Which of the following alliances/agreements is the United States not a part of?
 A) NAFTA
  B) APEC
  C) GATT
  D) WTO
  E) MERCOSUR

Question 6

For some years now, enterprising individuals have gotten their own ideas, forums, and entertainment programs out in front of the public with no help from big tech firms, media conglomerates, or ad agencies. They simply posted their creations on the Internet. It began with blogs, moved to podcasts, expanded to social networks, moved on to YouTube videos, and transferred to Twitter. And it just keeps going. Audience members can download these technological tidbitstext, visual, and audio formatsto their laptops as well as to cell phones, Blackberries, iPods, iPads, and every other mobile gadget that hits the market. Eventually, public relations companies started getting into the act. A high-tech firm creates special effects and computer-generated content for Hollywood movies. Its PR people prepare intriguing 60-second videos about its role in three blockbuster action movies released this year and posts them on YouTube. The firm is using a type of ____ aimed at the movie trade as well as consumers.
 a. advocacy marketing
  b. buzz marketing
  c. green marketing
  d. influencer marketing