Peer-to-peer influencer programs have a different tone than those involving professionals in that ...

Peer-to-peer influencer programs have a different tone than those involving professionals in that they focus more on
 a. superior product benefits and features.
  b. sharing advice or expertise with another consumer.
  c. evidence or data to back up product claims.
  d. something fun or provocative involving a brand.

Question 2

If Tasmania levied a duty on all goods purchased from the United States and other countries outside its borders that were brought into Tasmania, its businesses and citizens would be paying a(n)
 A) embargo.
  B) import tariff.
  C) travelers' tax.
  D) export tax.
  E) foreign duty.

Question 3

Which of the following is a reason integrated marketing communication is increasingly being accepted?
 
 A) More precisely targeted promotional tools, like the Internet, are available.
  B) Consumers want more communications from marketers.
  C) Upper management is demanding that marketers use it more.
  D) It is a way to meet regulatory requirements.
  E) It guarantees marketing success.

Question 4

Compared to other influencers, professional influencers are usually
 a. paid more by companies to push their products.
  b. in need of hard data or clinical study results before supporting a brand.
  c. dependent upon their social groups for their marketing success.
  d. easier to recruit for marketing efforts.

Question 5

Which of the following is often used to raise revenue for a country and/or to protect domestic products?
 A) Quota
  B) Warning label
  C) Embargo
  D) Import tariff
  E) Exchange control

Question 6

You are the marketing manager for a company that makes and markets designer sunglasses. Recently, your boss suggested to you that the company should try to get its sunglasses worn by more actors and actresses in movies. He asked you to look into what it would take to make that happen.
 
 
  Which of the following promotion activities is your boss referring to with this idea?
 
 
 A) Advertising
  B) Personal selling
  C) Public relations
  D) Product sponsorship
  E) Product placement

Question 7

Which person in your community is most likely to be a professional influencer?
 a. your doctor who prescribes an antibiotic for your strep throat
  b. your neighbor who likes to shop, talk about new products, and share recipes
  c. your hairdresser who talks about a cool new conditioning system and gives you a sample
  d. your dentist whose office gives away a toothbrush after each cleaning

Question 8

In China, the price of imported Scotch is 30 per glass as opposed to Scotch from China, which is 3. Which of the following do you think accounts for the difference in price?
 A) Exchange control
  B) Balance of trade
  C) Import tariff
  D) Embargo
  E) Export tariff