A marketer uses pioneer promotion in the introductory stage of the product life cycle, when there ...

A marketer uses pioneer promotion in the introductory stage of the product life cycle, when there are many competitive brands.
 
 Indicate whether the statement is true or false

Question 2

A marketer who starts selling to the business market, after having spent most of his career selling directly to consumers, will quickly come to realize that business customers are very demanding. Business customers place a high value on which of the following aspects of a buying relationship?
 A) The geographical location of the selling firm
  B) The long-term business strategy of the selling firm
  C) The size of the selling firm
  D) The mix of services offered by the selling firm
  E) The packaging of the product

Question 3

Today's politicians essentially cannot benefit from public relations in any way, because the tone of publicity in political life is very difficult to manage.
 
 Indicate whether the statement is true or false

Question 4

Promotion that focuses on creating awareness is only important when introducing a new product to the market.
 
 Indicate whether the statement is true or false

Question 5

Resellers are business intermediaries who buy finished goods and resell them for a profit. Their business model dictates that they consider several factors when deciding which products to buy. Which of the following is a factor the reseller considers when making purchase decisions?
 A) The sales tax that must be charged on the product
  B) The number of substitutes for the product
  C) The availability of financing programs for purchasing the product
  D) How the product fits within the product mix of the reseller's other products
  E) The perishability of the product

Question 6

Publicity, unlike other forms of public relations, can quite easily be strategically controlled.
 
 Indicate whether the statement is true or false

Question 7

Effective promotional programs require management efforts such as planning, organization, implementation, and control.
 
 Indicate whether the statement is true or false

Question 8

Which of the following entities is part of the buying center?
 A) Marketers
  B) Users
  C) Vendors
  D) Distributors
  E) Wholesalers