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Kayty Kayty
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6 years ago
Promotion in the mature stage of the product life cycle includes which of the following?
A) brand awareness, huge spending, derived demand
B) cuts to advertising, promotion and costs
C) trial, coupons, USP advertising, brand awareness
D) giveaways, cash refunds, contests
E) Internet presence, high prices, brand awareness
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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THINK Marketing, First Canadian Edition (Tuckwell)
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BlueFusionBlueFusion
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6 years ago
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