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alperkilic alperkilic
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6 years ago
Which of the following is not a characteristic of the mature stage of the product life cycle?
A) Profits stabilize.
B) Advertising remains the main marketing communications tool.
C) A slight decline in sales may occur.
D) The objective is to conserve money rather than spend it.
E) The goal is to generate profits from mature products.
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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RainbowRisingRainbowRising
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6 years ago
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alperkilic Author
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#2
5 years ago
Correct again Happy Dummy
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