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Kayty Kayty
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6 years ago
All of the following are common marketing activities in the mature stage of the product life cycle, except
A) cash refunds are used to ensure consumer loyalty.
B) promotion activity takes precedence over advertising.
C) trade allowances are used to maintain wholesaler and retailer allegiance.
D) prices are increased to protect profit margins.
E) coupons are used to secure repeat purchase.
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
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THINK Marketing, First Canadian Edition (Tuckwell)
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RainbowRisingRainbowRising
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6 years ago
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Kayty Author
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6 years ago
Thank you, thank you, thank you!
rhockeygirl
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Yesterday
Brilliant ツ
husne
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2 hours ago
Thanks
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