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Why might ad expenditures be high for products in the introductory stage of the product life cycle?

ikaro2k

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7 years ago

Why might ad expenditures be high for products in the introductory stage of the product life cycle?

Why might ad expenditures be high for products in the introductory stage of the product life cycle?

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Marketing: Real People, Real Choices

Marketing: Real People, Real Choices

Edition: 4^th

Authors: Solomon, Marshall, Stuart, Smith, Charlebois, Shah

Read 78 times

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jhollin1138

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ikaro2k Author

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7 years ago

This site is awesome

Liarec

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Good timing, thanks!

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Thank you, thank you, thank you!

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