List and briefly describe the four main techniques commonly used in trade-market sales promotions. Choose one type and demonstrate how it would operate within a certain type of industry, profession, or business.
Question 2Although marketers may attempt to influence what a consumer learns, their attempts are seldom fully successful.
Indicate whether the statement is true or false
Question 3Store atmospherics are used to create emotional effects that enhance the probability of purchasing.
Indicate whether the statement is true or false
Question 4You are opening an informal dining establishment in your hometown, a novel type of buffet-style eatery offering a wide variety of breakfast and lunch choices 24-hours a day, called Anytime Cafe. As part of your initial promotions, you are considering a couponing effort as well as a frequent-diner program. Briefly describe a couponing effort for this business, naming several advantages and disadvantages. Then describe how a frequency program would work for this establishment, including any advantages and disadvantages.
Question 5Motives always operate at a conscious level.
Indicate whether the statement is true or false
Question 6Most factory outlet shopping centers seek to locate in prime retail, metropolitan areas.
Indicate whether the statement is true or false
Question 7Describe some of the forms of sales promotion techniques used in consumer markets, and give some of the reasons why they are used. Then imagine yourself as a manufacturer, producer, or small business owner. Invent a branda product or serviceand explain how you would use at least three of these techniques to target a particular consumer market.
Question 8Patronage motives influence where one purchases products on a regular basis.
Indicate whether the statement is true or false
Question 9Discuss the overall trend in spending on advertising and sales promotion over the past decade. Then outline at least three reasons behind this trend.
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