Factory outlet stores exist to compete with traditional retailers.
Indicate whether the statement is true or false
Question 2Ads for beauty products often suggest that purchasing these products will bring love, helping to fulfill one's social needs.
Indicate whether the statement is true or false
Question 3The coordination of selling efforts within a community shopping center is usually minimal.
Indicate whether the statement is true or false
Question 4You are a media planner at an advertising agency in Dallas. Since it is Friday, you take a long lunch with a sales associate at the Dallas Morning News followed by a walk through a nearby park, returning to the office around 2:30 p.m. When you get to your desk, you find a number of new emails from account execs waiting for you, all with subject lines suggesting pressing client issues. You need to answer them before the weekend hits. An exec leaves a voicemail asking your opinion about the best form of support media for a restaurant/pub owner in the Dallas area. He has five casual eateries, all free-standing facilities located just outside the city's biggest shopping malls and movie theaters. He already advertises in newspapers and on local TV and radio. He now wants something a little different, something immediate, possibly located in or near the malls, something that would nudge the consumer to try this casual dining right around the cornertonight. By the time you call the exec, you both have the same idea. What is it?
a. mobile advertising
b. aerial advertising
c. directory advertising
d. cinema advertising
Question 5Motives include knowledge and positive or negative feelings about an object.
Indicate whether the statement is true or false
Question 6Some purchasing by consumers is an end in itself-for example, when it is done to escape boredom.
Indicate whether the statement is true or false
Question 7You are a media planner at an advertising agency in Dallas. Since it is Friday, you take a long lunch with a sales associate at the Dallas Morning News followed by a walk through a nearby park, returning to the office around 2:30 p.m. When you get to your desk, you find a number of new emails from account execs waiting for you, all with subject lines suggesting pressing client issues. You need to answer them before the weekend hits. An account executive has emailed saying that a client is quite pleased with the results of the network TV buy that you made last month. Now the client would like to use support media in the geographic areas that have shown the strongest results, as soon as possible. He wants something that targets adults who live and work in major metropolitan areas, has the potential for mass exposure, and can be set up pretty quickly. You recommend the use of
a. transit advertising.
b. billboard advertising.
c. cinema advertising.
d. directory advertising.
Question 8Maslow's hierarchy of needs is an explanation of how motives operate.
Indicate whether the statement is true or false
Question 9Off-price retailers seek to attract relatively affluent consumers who are price-conscious and knowledgeable about brand names.
Indicate whether the statement is true or false
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