Appliances are an example of a major product line commonly carried by discount stores. Indicate ...

Appliances are an example of a major product line commonly carried by discount stores.
 
 Indicate whether the statement is true or false

Question 2

General Mills brand breakfast cereals face strong competition in the dry cereal category from brands like Kellogg's and Quaker Oats. Still, General Mills brands like Wheaties and Cheerios maintain a strong share of the market. As a manufacturer, General Mills knows it must stimulate consumer demand for its brands, but it must gain retailer support for these brands as well. Its market research shows that some consumers are very loyal to certain brands of cereal, but most consumers show some level of variety-seeking behavior in this product category. As a result, General Mills is constantly examining different sales promotion tools to stimulate consumers to consider its brands when shopping for breakfast cereal. General Mills inserts a sheet of coupons in Sunday newspapers in major markets. This is a form of ____ sales promotion.
 a. consumer-market
  b. in-store
  c. trade-market
  d. bill-back

Question 3

Most department stores are shopping stores.
 
 Indicate whether the statement is true or false

Question 4

An information input is less likely to reach perceptual awareness if it is related to an event that the person is anticipating.
 
 Indicate whether the statement is true or false

Question 5

General Mills brand breakfast cereals face strong competition in the dry cereal category from brands like Kellogg's and Quaker Oats. Still, General Mills brands like Wheaties and Cheerios maintain a strong share of the market. As a manufacturer, General Mills knows it must stimulate consumer demand for its brands, but it must gain retailer support for these brands as well. Its market research shows that some consumers are very loyal to certain brands of cereal, but most consumers show some level of variety-seeking behavior in this product category. As a result, General Mills is constantly examining different sales promotion tools to stimulate consumers to consider its brands when shopping for breakfast cereal. General Mills has experimented with selling cereal in the form of a two pack. These are two standard-size boxes of cereal shrink-wrapped together and offered at a special price. What is most likely the objective for this type of consumer-market sales promotion technique?
 a. to disrupt a competitor's strategy
  b. to encourage a repeat purchase
  c. to introduce a new brand
  d. to stimulate a larger purchase

Question 6

Department stores are characterized by wide product mixes.
 
 Indicate whether the statement is true or false

Question 7

The phenomenon of selective exposure is associated with perception.
 
 Indicate whether the statement is true or false

Question 8

General Mills brand breakfast cereals face strong competition in the dry cereal category from brands like Kellogg's and Quaker Oats. Still, General Mills brands like Wheaties and Cheerios maintain a strong share of the market. As a manufacturer, General Mills knows it must stimulate consumer demand for its brands, but it must gain retailer support for these brands as well. Its market research shows that some consumers are very loyal to certain brands of cereal, but most consumers show some level of variety-seeking behavior in this product category. As a result, General Mills is constantly examining different sales promotion tools to stimulate consumers to consider its brands when shopping for breakfast cereal. The marketers at General Mills have learned that they, along with Kellogg's and Quaker Oats, often target the same customers with their advertising. This problem of customers receiving too many messages from too many firms has been addressed with sales promotion tactics featured in advertising, such as coupons included in magazine ads, or rebate offers mentioned in TV commercials. This is an example of ____ driving growth in sales promotion.
 a. short-term orientation
  b. media clutter
  c. demand for greater accountability
  d. increased power of retailers

Question 9

New store formats and technological advances are making the retail environment highly dynamic and competitive.
 
 Indicate whether the statement is true or false

Question 10

A major part of perception involves information processing.
 
 Indicate whether the statement is true or false