One objective for promotions in the trade channel is to increase store traffic, which benefits both ...

One objective for promotions in the trade channel is to increase store traffic, which benefits both manufacturers and retailers.
 
 Indicate whether the statement is true or false

Question 2

In the Sunday paper, Caitlin sees a flyer for a collector's edition Nativity set that is available to purchase by filling out and mailing in a form or by calling a 1-800 number. This is an example of
 A) telemarketing.
  B) direct-response marketing.
  C) television home shopping.
  D) direct selling.
  E) catalog marketing.

Question 3

Maslow's hierarchy of needs refers to the five levels of needs that humans seek to satisfy, from most to least basic to survival. These needs, in order from most to least basic to survival are
 A) psychological, physiological, safety, social, and esteem.
  B) physiological, safety, esteem, social, and self-actualization.
  C) physiological, psychological, safety, social, and esteem.
  D) physiological, safety, social, esteem, self-actualization.
  E) physiological, esteem, safety, self-actualization, and psychological.

Question 4

Retailers often run trade promotions simultaneously along with consumer promotions.
 
 Indicate whether the statement is true or false

Question 5

In order to justify direct-response marketing, a product really needs to be priced above
 A) 50.
  B) 10.
  C) 5.
  D) 20.
  E) 100.

Question 6

Buyers' actions are affected by one or more internal energizing forces geared toward satisfying needs, which are called
 A) motives.
  B) lifestyles.
  C) perceptions.
  D) attitudes.
  E) traits.

Question 7

When a retailer advertises a product and makes it available for purchase through telephone or mail orders, the retailer is using
 A) direct selling.
  B) television home shopping.
  C) telemarketing.
  D) automatic vending.
  E) direct-response marketing.

Question 8

A manufacturer of dental care products sets up a new promotion by attaching one of its toothbrushes to its boxes of toothpaste. This is an example of a mobile sampling technique.
 
 Indicate whether the statement is true or false

Question 9

Which of the following statements about how a consumer organizes inputs that reach awareness is most accurate?
 A) Inputs are organized by individuals to produce meaning, and this organizational process is usually a slow one.
  B) Organization of information inputs is not always needed to produce meaning.
  C) Inputs that reach awareness are organized and interpreted in much the same way by all consumers.
  D) Because a person interprets information in terms of what is familiar, only one interpretation of organized inputs is possible.
  E) Inputs that reach awareness are organized to produce meaning, and this meaning is interpreted in light of what is familiar to the individual.

Question 10

One advantage of using sweepstakes and contests is that they can quickly and easily communicate the brand message through the game.
 
 Indicate whether the statement is true or false

Question 11

All of the following are types of direct marketing except
 A) catalog marketing.
  B) direct-response marketing.
  C) direct selling.
  D) television home shopping.
  E) online retailing.