Distinguish between product usage and product benefit segmentation ...

Distinguish between product usage and product benefit segmentation characteristics.

Question 2

What is an idealized lifestyle?

Question 3

What is the first step in developing a market strategy?

Question 4

Marketing researchers asked subjects to rate the sound quality of the new Tin Ear 2000 stereo on a scale of 1 (terrible) to 5 (excellent). One subject gave the Tin Ear 2000 a rating of 5; three subjects rated it a 4; nine subjects rated it a 3; fifty-three subjects rated it a 2; and ninety-eight subjects rated it a 1. What was the average rating of the Tin Ear 2000's sound? (Round to two decimal places.)

Question 5

There are three burger joints in Smallville. Gut Busters has 65 percent market share; Sliders has 20 percent market share; and Greazies has 15 percent market share. Total burger sales in Smallville last year totaled 2.5 million. How much of that amount was sold at Sliders?

Question 6

Sales of ice cream in Western Europe totaled 20.3 billion in 2004. Suppose in 2005 that amount decreased by 2 percent. What was the total amount of ice cream sales in Western Europe in 2005? (Round to one decimal place.)

Question 7

Research has shown that 70 percent of all Cavity Cola is purchased by males aged 13-19. Suppose 175 cases of Cavity Cola were sold last month at the Quicky Mart. Suppose each case of Cavity Cola contains 50 bottles. How many bottles were purchased by teenage boys?

Question 8

Research has shown that 70 percent of all Cavity Cola is purchased by males aged 13-19. Suppose 175 cases of Cavity Cola were sold last month at the Quicky Mart. How many cases were purchased by teenage males?

Question 9

The process of collecting information from various sources is called _________________________ scanning.
 Fill in the blank(s) with correct word

Question 10

The ____________________ method of estimating sales starts with an estimate of individual behavior and then extends to the entire market.
 Fill in the blank(s) with correct word

Question 11

What type of chart would best illustrate Dell Computer's U.S. market share in laptop computers from 2000-2009?
 a. Line chart
 b. Pie chart
 c. Multi-layer chart
 d. Regression chart