Small segments of customers who share the same profile as a larger market are called:

Small segments of customers who share the same profile as a larger market are called
 A) samples
  B) market segments
  C) qualified markets
  D) test markets

Question 2

The manager to whom a research report is delivered is called the ________ in the communications model.
 a. communicator
 b. message
 c. medium
 d. audience

Question 3

Which of the following is a quantitative marketing research data collection method?
 A) focus groups
  B) surveys
  C) in-depth interviews
  D) all of the above are quantitative methods

Question 4

A written report at the end of a research project is called the ________ in the communications model.
 a. message
 b. medium
 c. audience
 d. communicator

Question 5

The final step of the screening process is to
 A) estimate market share
  B) identify markets
  C) identify competitive advantages
  D) estimate industry sales

Question 6

In the communications model, the oral report that a researcher gives at the end of a project is called the:
 a. communicator.
 b. audience.
 c. message.
 d. medium.

Question 7

The first task for international marketers is to
 A) determine if they are going to pursue international opportunities
  B) identify products to meet the needs of the new markets
  C) devise a strategy to pursue new market opportunities
  D) identify new market opportunities