The first step in decision making is to determine how a decision should be put in context and interpreted. This process is known as:
a. decision validation.
b. opportunity costing.
c. decision frame management.
d. episodic unfreezing.
e. convergence and redundancy.
Question 2When a researcher promises respondents that she will not tell anyone outside of the research team the information that is collected as part of the study, this is the principle of:
a. confidentiality.
b. informed consent.
c. right to privacy.
d. debriefing.
Question 3Linear models can only deal with base rate information.
Indicate whether the statement is true or false
Question 4When a potential respondent receives information about what he or she will be asked to do as part of a research study, and then agrees to participate in that study, we say that this respondent has given their:
a. confidentiality.
b. informed consent.
c. right to privacy.
d. debriefing permission.
Question 5The overconfident belief that a project will proceed smoothly is known as the confirmation bias.
Indicate whether the statement is true or false
Question 6The people who are called by phone and who answer a phone survey are called the:
a. doers.
b. users.
c. respondents.
d. analysts.
Question 7Preference reversals are less likely to occur when a decision maker focuses on costs or benefits equally.
Indicate whether the statement is true or false
Question 8The company which hires a marketing research firm to conduct a research project is called the ________ of the research.
a. user
b. respondent
c. subject
d. doer
Question 9When nondiagnostic information dilutes diagnostic information, this is known as:
a. the dilution effect.
b. premature cognitive commitment.
c. pseudodiagnosticity.
d. the perseverance effect.
e. None of these choices is correct.
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