Charlie traveled abroad for spring semester of his junior year in college. He spent the semester ...

Charlie traveled abroad for spring semester of his junior year in college. He spent the semester with a family in Spain. During this time, he learned about this new culture. Charlie was experiencing ________ during his time in Spain.
 a. acculturation
 b. cultural ethnocentrism
 c. cultural stereotyping
 d. creolization
 e. enculturation

Question 2

When American Airlines gives a survey to its passengers to ask them to comment on the quality of food on a transcontinental flight from New York to Los Angeles, what type of research is this?
 a. Basic research
 b. Production research
 c. Pseudo research
 d. Performance-monitoring

Question 3

Once a season, Maggie gathers her old clothes and takes them to a local church's homeless shelter. This behavior is an example of:
 a. an exchange ritual.
 b. an acculturated practice.
 c. a possession ritual.
 d. a divestment ritual.
 e. cause-related marketing practice.

Question 4

When a company tracks its market share in supermarkets based on the UPC code (bar code) on its packages, this is what type of research?
 a. Basic research
 b. Performance-monitoring research
 c. Product research
 d. Production research

Question 5

________ influence(s) consumer behavior.
 a. Language
 b. Cultural values
 c. Norms
 d. Symbols
 e. All of these choices are correct.

Question 6

When a company checks its sales to wholesalers for a trend, this is a type of what kind of research?
 a. Product research
 b. Performance-monitoring
 c. Basic research
 d. Production research

Question 7

One person giving a birthday card to another is an example of a divestment ritual.
 
 Indicate whether the statement is true or false

Question 8

What type of research deals with a company checking on retail sales' trends to determine if the marketing plan is working satisfactorily?
 a. Performance-monitoring research
 b. Basic research
 c. Product research
 d. Production research